Non Price Competition is used as said because of the possible problems with competing with price.
- It is likely to increase expenditure for the firm in terms of costs however it enables the firms in changing price and then provoking a price war.
- Examples of Non Price Competition:Supermarkets
- In store advertising/marketing
- loyalty cards to increase customer loyalty
- Home delivery services
- discounted petrol
- extension of hours
Airlines also do this for example offer larger seats, better in flight entertainment, more varied food menu.